Fredrik Sjöberg
Principal AI Consultant, Strategic Designer, Builder
25+ years bridging human insight and emerging technology
What I Do
AI Governance & Implementation
Leading responsible AI adoption at Uppsala University—building frameworks for the EU AI Act, GDPR compliance, and ethical experimentation.
Service Design & Business Architecture
Translating complex challenges into actionable journeys through experience mapping, customer research, and systems thinking.
Multi-Agent Systems & Prototyping
Building intelligent automation—from AI casting agents to sales proposal generators powered by GPT-4-class models, Weaviate, and Python.
Current Work
Uppsala University
AI Project Lead
Building responsible AI foundation across Sweden's oldest university.
Key Focus:
- • EU AI Act compliance
- • Cross-departmental governance
- • AI literacy programs
Thought Leadership
The Emerging Blueprint
Essays on AI, foresight, and transformation
Latest:
"Tomorrow's Search is a Question"
Swedish Actors: AI Casting Intelligence
An intelligent casting agent that matches talent to roles using hybrid semantic search—combining keyword precision with contextual understanding.
The Challenge
Traditional casting relies on manual searches and subjective memory. Agents need instant, accurate matches for specific character descriptions.
The Solution
Hybrid search architecture merging BM25 keyword matching, vector embeddings for semantic similarity, and LLM reranking for contextual refinement.
Impact
Tech Stack
More Projects
Context Weaver
AI-powered code intelligence tool with semantic search and natural language Q&A. AST parsing + vector embeddings + LLM integration for understanding codebases.
Data AI Sales Agent
Multi-agent system for generating AI-driven sales proposals. Research Analyst + Fact Checker + Technical Analyst agents collaborating via GPT-4-class models.
ContentForesight
Automated content monitoring across RSS, Reddit, Twitter. NLP-powered trend analysis with sentiment modeling.
Uppsala Municipality AI
Computer vision for fraud detection in public grant applications. UiPath + Python vision pipelines.
Creative Work
Illustrations • Graphic Design • Storytelling
Featured: Magiska Barnsagor artwork
View Gallery →